This book is a study on the dynamics between an individual and different media channels. Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways.
This book explains how digital media--in providing the material and infrastructure for a host of practices and interactions--affect identities, bodies, social relations, artistic practices, and the environment. Theorizing Digital Cultures shows students the importance of theory for understanding digital cultures and presents key theories in an easy-to-understand way. The book also explores the power relations between individuals and groups that are produced by digital technologies, enhances understanding through applied examples, including YouTube personalities, Facebook's 'like' button, and holographic performers.
Netflix Nations considers the ways that subscription video-on-demand services, but most of all Netflix, have irrevocably changed the circulation of media content. It tells the story of how a global video portal interacts with national audiences, markets, and institutions, and what this means for how we understand global media in the Internet age. Netflix Nations addresses a fundamental tension in the digital media landscape - the clash between the Internet's capacity for global distribution and the territorial nature of media trade, taste, and regulation. It also explores the failures and frictions of video-on-demand as experienced by audiences.
Suggested reading for FLM101, FLM201, FLM353
Transmedia Marketing covers the fundamentals of a sound 21st-century marketing and content plan. You'll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you'll learn first-hand how to execute your plan's publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with hundreds of vibrant examples from across media platforms.