Transmedia Marketing by Anne ZeiserISBN: 9780415716116
Publication Date: 2015-06-24
Ebook
Suggested reading for FLM101, FLM201, FLM353
Transmedia Marketing covers the fundamentals of a sound 21st-century marketing and content plan. You'll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you'll learn first-hand how to execute your plan's publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with hundreds of vibrant examples from across media platforms.