Research Guides: Marketing: Getting Started

Getting Started

Welcome to our Marketing Guide

This guide is meant to give an overview of materials and resources available at SUSS Library and beyond for researchers in Marketing. Use the tabs on the left for finding articles, books, background information and more.

Some Interesting Links to Get You Started:

IMF Data
World Economic Forum Reports
World Bank Global Consumption Database
Doing Business (Gauges how easy it is to do business in various countries and economies)
CX Technology (Evaluates the complexities firms face when expanding into new regions and mature, volatile industries)

Books

Search SUSS Library

Search for eBooks, Articles & More

Journals

Browse All Marketing Journals

Marketing By Industry Type

Arts Marketing: An International Journal

Foodservice Research International

Health Marketing Quarterly

Industrial Marketing Management

International Journal of Bank Marketing

International Journal of Pharmaceutical and Healthcare Marketing

International Journal of Wine Business

The International Review of Retail, Distribution and Consumer Research

International Review on Public and Nonprofit Marketing

Journal of Business and Industrial Marketing

Journal of Fashion Marketing and Management

Journal of Financial Services Marketing

Journal of Food Products Marketing

Journal of Food Service

Journal of Food Service Business

Journal of Hospitality and Leisure

Journal of Hospital Marketing & Public Relations

Journal of International Food & Agribusiness Marketing

Journal of Marketing for Higher Education

Journal of Nonprofit & Public Sector Marketing

Journal of Service Research

Journal of Services Marketing

Journal of Vacation Marketing

Services Marketing Quarterly

Open Access

Databases

Fitch Connect
Fitch Connect (previously BMI Research) provides country risk and industry reports, special reports, insights and monitors for 24 major industries across 200 global markets, including forecasts, analysis and news. Also included are macro-economic data, country and industry risk/reward indices as well as project and company information.
Availability = Entire SUSS Community.
Factiva
Factiva is a global news database of nearly 33,000 premium sources, including newspapers, licensed publications, influential websites, blogs, images and videos.
Availability = Entire SUSS Community.
Emerald Insight: Business, Management & Strategy eJournal Collection
Access 55 subscribed journals from Emerald's most popular collection. Key titles include Management Decision, Cross Cultural & Strategic Management, Journal of Business Strategy and International Journal of Managing Projects in Business. Title List
Availability = Entire SUSS Community.
Emerald Insight: Marketing eJournal Collection
Access 23 journals on marketing theory and practice. Key titles include: Journal of Services Marketing, European Journal of Marketing, International Marketing Review, Journal of Historical Research in Marketing Title List
Availability = Entire SUSS Community.
Economist
The Economist covers articles on international business and politics and the content includes articles published from the print edition of The Economist from 1997.
Availability = Entire SUSS Community.
ScienceDirect Journals: Economics, Econometrics and Finance Collection
Access 105 subscribed journals in Elsevier's Economics, Econometrics and Finance collection, highlighting current developments, applications, trends and more. Tutorials
Availability = Entire SUSS Community.
Financial Times
Financial Times is one of the world’s leading news organisations, recognised internationally for its authority, integrity and accuracy. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.

Note: Access is available only to full-time School of Business students and faculty.
Passport (Euromonitor International)
Provides data and insight on industries, economies and consumers worldwide. It includes internationally comparable statistics, topical comments and latest consumer lifestyle research reports. Our subscription also comes with analytical tools such as Brexit Scenarios Tool, Consumer Spending by Income Bands, Income and Wealth Distribution Model, Cities Income Distribution Model, Macro Model, Economic Barometer, Future Demographics Model and Passport Connector.
Availability = Entire SUSS Community.
S&P Capital IQ
S&P Capital IQ platform is a source for an array of financial data, analytics and research. The platform combines deep information on companies, markets and people worldwide with tools for analysis, idea generation and workflow management.

Note: Access is available only to full-time School of Business students.
Statista
Statista provides access to statistics and studies on over 80,000 topics and areas of interest, categorized into 22 industry sectors with approximately 600 markets and industries. The database collects, evaluates, and publishes key statistics on relevant subjects, providing users with a comprehensive overview of available data on a specific topic, with source data for some subjects extending from the early 20th century to the present.
Availability = Entire SUSS Community.

Help Guides & Tutorials

View this handy guide for tips and tricks on searching.

Search/Advanced Search (English)

搜索/近阶搜索 (中文)

Find out more about "mixed methods" approach that combines both qualitative and quantitative research.

Marketing

Getting Started

Welcome to our Marketing Guide

Some Interesting Links to Get You Started:

Books

Search SUSS Library

Journals

Marketing By Industry Type

Open Access

Databases

Databases

Help Guides & Tutorials

EBSCO Databases

Emerald Journals

SAGE Journals

Links Beyond SUSS

Government / Official Data

International Data

Search Engines for Datasets

Case Studies

Citation Help

Getting Started