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Marketing

Guide to finding articles, books and media about marketing in SUSS and elsewhere.

Getting Started

Welcome to our Marketing Guide

This guide is meant to give an overview of materials and resources available at SUSS Library and beyond for researchers in Marketing. Use the tabs on the left for finding articles, books, background information and more.

Some Interesting Links to Get You Started:

Books

Journals

Databases

Databases

Help Guides & Tutorials

 

View this handy guide for tips and tricks on searching.

Search/Advanced Search (English)

搜索/近阶搜索 (中文)

Find out more about "mixed methods" approach that combines both qualitative and quantitative research.

Using mixed methods research

Links Beyond SUSS

Citation Help