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Guide to finding articles, books and media about marketing in SUSS and elsewhere.

Getting Started

Welcome to our Marketing Guide

This guide is meant to give an overview of materials and resources available at SUSS Library and beyond for researchers in Marketing. Use the tabs on the left for finding articles, books, background information and more.

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Find out more about "mixed methods" approach that combines both qualitative and quantitative research.

Using mixed methods research

Links Beyond SUSS

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