This guide is meant to give an overview of materials and resources available at SUSS Library and beyond for researchers in Marketing. Use the tabs on the left for finding articles, books, background information and more.
Fitch Connect (previously BMI Research) provides country risk and industry reports, special reports, insights and monitors for 24 major industries across 200 global markets, including forecasts, analysis and news. Also included are macro-economic data, country and industry risk/reward indices as well as project and company information.
Access 55 subscribed journals from Emerald's most popular collection. Key titles include Management Decision, Cross Cultural & Strategic Management, Journal of Business Strategy and International Journal of Managing Projects in Business. Title List
Access 23 journals on marketing theory and practice. Key titles include: Journal of Services Marketing, European Journal of Marketing, International Marketing Review, Journal of Historical Research in Marketing Title List
Note: Access to Financial Times is available only to full-time School of Business students and faculty.
Financial Times is one of the world’s leading news organisations, recognised internationally for its authority, integrity and accuracy. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.
Provides data and insight on industries, economies and consumers worldwide. It includes internationally comparable statistics, topical comments and latest consumer lifestyle research reports. Our subscription also comes with analytical tools such as Brexit Scenarios Tool, Consumer Spending by Income Bands, Income and Wealth Distribution Model, Cities Income Distribution Model, Macro Model, Economic Barometer, Future Demographics Model and Passport Connector.
S&P Capital IQ platform is a source for an array of financial data, analytics and research. The platform combines deep information on companies, markets and people worldwide with tools for analysis, idea generation and workflow management.
1. Only available for full-time students from the School of Business.
2. Aftermarket Research Reports are not included in our subscription.
3. Use SUSS email address as your username for login wef 31 July 2023.
Statista provides access to statistics and studies on over 80,000 topics and areas of interest, categorized into 22 industry sectors with approximately 600 markets and industries. The database collects, evaluates, and publishes key statistics on relevant subjects, providing users with a comprehensive overview of available data on a specific topic, with source data for some subjects extending from the early 20th century to the present.